Linda Steg

Titels Prof. dr.
Initials E.M.
Main position Hoogleraar RUG
Disciplines Psychology
Chair Omgevingspsychologie
Domain Behavioural Sciences, Social Sciences and Law
Member of Behavioural Sciences, Social Sciences and Law
Employed by Rijksuniversiteit Groningen
Faculteit Gedrags- en Maatschappijwetenschappen, Vakgroep Psychologie
Grote Kruisstraat 2
9712 TS Groningen
tel.  050 363 6482
e.m.steg@rug.nl
Personal website

Linda Steg examines how we can understand, predict and influence environmentally aware behaviour. She has studied how people use their cars and why they waste energy, for example. Steg showed that when it comes to the environment, people pay less attention to cost/benefit analyses, facts and arguments than to standards, values and emotions. Her research helps policymakers influence people’s behaviour.