For many scientists, science communication is something they have to do “on the side”. Even though engagement with the public is becoming increasingly important, this task does not yet enjoy a full-fledged place within a scientist's academic duties. In the Science Communication by Scientists: Rewarded! programme, the needs of scientists and the hurdles they have to surmount in this regard have been identified; a guide has also been compiled. The guide, with specific recommendations for knowledge institutions, was presented today to the Dutch Minister of Education, Culture and Science, Robbert Dijkgraaf.